With MailChimp’s marketing automation tools, you can send the right message to the right people at the right time. It’s like having a second brain for your business.

What is marketing automation?

Marketing automation helps you stay connected with your audience (and find more people just like them), so you can eliminate repetitive tasks and focus on other parts of your business. Target people based on behavior, preferences, and previous sales—and use this intel to do things like welcome new subscribers, reach out to people who abandon their online shopping carts, and win back lapsed customers—automatically.


Build your brand

Promote your business and grow your audience with Palladium Pallabrouse Mid Men's Chukka Gum Brown Major Boot Wax SOPwq7S and Instagram ad campaigns that help you reach people who are similar to your best customers.

Imprints gray Skechers Sneaker red Women's Sport q0nwEpHF

Connect with your new contacts

Make a powerful first impression. Show customers, students, or volunteers everything you have to offer by setting up an onboarding series. Let people know you’re thinking about them by creating an annual ‘Happy Birthday’ email. Or, simply extend a warm welcome to new contacts.

Sell more stuff

Put your purchase data to work for you. Connect your e-commerce store with MailChimp to improve the shopping experience for your customers and generate more revenue.

Boost loyalty

Nurture lasting relationships by showing customers you appreciate their support. Marketing automation helps you reach out to first-time shoppers to thank them for their patronage. Or, reward your top spenders with discounts triggered by their shopping behavior.

Win people back

Re-engage lapsed customers or inactive subscribers by creating a win-back email series or targeted ad campaign.

Customize, test, repeat

With MailChimp, you can create the perfect automation for any situation. Provide educational resources to get new contacts acclimated with your organization or products. Share blog updates from your RSS feed, so your audience never misses out. Remind people to renew their membership and reward your top supporters. Or, build your own custom automations with triggers and send times that meet the unique needs of your business.

Marina Navy Casual Creative Shoes Recreation Women's HSqnwaZ5

“MailChimp has essentially been our 6th man, and we’re only a team of 3. It’s allowed us to reach our customers (without having to do it manually) and to customize everything so it feels intimate and personal.”

Reggie Thomas, owner of Pinship
Learn how MailChimp’s automations are like his digital teammate

Marketing Automation Essentials

What Is Marketing Automation?

If you run a small business, you probably wear a lot of different hats. Often there's little time to think about drawing traffic to your site, growing your following, or selling your stuff—even if it is vital to your success. Marketing automation is software that handles these tasks for you. Instead of creating a one-off campaign every time you need to talk to your customers—via emails or your social media channels—you can set up automations, and never have to worry about customers slipping through the cracks. Learn the basics of marketing automation.

Our Best Tips for Designing Successful Automated Emails

When you create automated emails, you can keep customers engaged without the hassle of sending messages one by one. But how do you automate outreach without losing authenticity? It's easier than you might think. MailChimp makes it a breeze to wish customers happy birthday or to say thank you for a purchase. By creating customized, targeted emails that send when triggered by a specific date, event, or activity, you can send thoughtful messages that match the look and feel of your brand and resonate with your customers. Check out these best practices for sending automated emails that really click.

Exploring Abandoned Cart Strategy with Topo Designs

Even when your site is chock-full of good stuff, sometimes your customers get distracted—by a cat video or a celebrity gossip blog, perhaps—and they leave your site before buying what they really wanted. Topo Designs, a Colorado-based outdoor lifestyle goods company, knew that creating the right abandoned cart campaign could easily solve this problem, so they tested variables within MailChimp's abandoned cart automation to figure out what brings customers back. The result? An abandoned cart email that consistently receives a 20% click rate. In this article, Topo Designs explains why it's important to remind interested shoppers what you've got.

5 Women's Medium Sorel II Tofino Peatmoss Black B Stone 8

Tips for Better Retargeting Campaigns

You can have the world’s savviest marketing plan in place and customers still don’t always click on something the first time they see it. Whether they encounter your ads on Facebook, Instagram, or another channel, they may not make a purchase until they've seen what you've got through multiple avenues. That's where Google remarketing ads come into play. Google remarketing ads help you reach people who have expressed interest in your products—wherever they go online—and bring them back to your store when they’re ready to buy. Peidmont Lawton Dr Martens Chukka Men's Black Boot Split xE1rYCqZ1c

Black Sorel 5 8 B Tofino Stone Women's Medium Peatmoss II
Swimming E Shoes Shoesshoes Slip Comfortable Soft Shoes Shoes Lovers Non Barefoot Aqua Wading Outdoor Sports Swim Shoes Jiang Lightweight Rq5dUR

Combining Abandoned Cart Messaging and Product Recommendations

When customers leave something in their cart, reminding them to come back for it is only polite. And it's not just about manners, it also yields real results for businesses—we’ve found that our average user earns enough money from their abandoned cart automation to pay for their MailChimp account. Abandoned cart messaging lets you do more than nudge customers to return and buy the original item they were eyeing, you can also recommend similar items they might like using their purchase history and behavior on your site. Learn how to give shoppers the personalized attention they deserve and increase your bottom line.

Sorel Peatmoss Black B Stone II 8 Tofino Medium 5 Women's

How to Identify Your Best Email Automation Triggers

up Style pink Candy Color Sole Platform Plus Thin 36 Thick Lace Shoes High Size Preppy xagn4qg

Automated emails improve engagement and benefit your bottom line. These messages are triggered by specific customer actions, like joining a mailing list, making a purchase, or filling out a quote form. They can even be prompted by inaction—like when a customer places an item in their shopping cart but doesn't actually buy it. And although they boost business, it's a good idea to evaluate what you're sending and why. In this article, we talk to an email marketing expert about how to identify and implement the right email automation triggers.

What Is Retargeting?

Sometimes customers stumble upon your online store before they're ready to make a purchase. In fact, 97% of first time site visitors leave without buying anything. This is where retargeting is key. Google remarketing ads—also known as retargeting ads—bring back website visitors who left your store. These ads reach shoppers across many other channels of the web, whether they're reading an article, listening to music, or shopping somewhere else. And when you create retargeting ads in MailChimp, we’ll automatically generate thousands of ads that display in the right place at the right time, with no added fees from us. Trainers Max Nike Thea Flyknit Air Womens Ultra fpxS6Ywq

Identifying the Most Profitable Automations for E-Commerce Businesses

For e-commerce businesses, automations can increase sales exponentially. But with a variety of automation tools at your fingertips, it can be hard to know where to begin. We evaluated the data from 150,000 businesses that use MailChimp and determined that although tools like abandoned cart, product follow-up, and category follow-up automations are the most effective for selling more stuff, there are others that work better for boosting customer loyalty or re-engaging customers. See what works for best for meeting a variety of customer needs.

Medium B Sorel Tofino 8 5 Women's Peatmoss II Black Stone

Single Email or Series? Choosing the Most Effective Automation for Your Business

MailChimp’s marketing automation gives you the ability to create a single email—or an email series—that sends automatically based on predetermined triggers. We evaluated data from 150,000 businesses that use MailChimp to compare single and multiple-email automations and to learn which yields better results. Our findings showed that if your goal is to sell more stuff, opting for an automation series can help increase impressions and result in more sales. But there are interesting outliers. Use our findings and test a single email against a full series for each automation to learn which one resonates with your customers and works best for your business.

Turn New Customers into Regulars with These 4 Automated Campaigns

Finding new customers is exciting, but it's even better when customers return to your shop again and again. With MailChimp's marketing automation, it's easier than ever to keep shoppers coming back for more. It all begins with your first impression, and our welcome automations help you put your best foot forward. And after a purchase is made, you can solidify their love for you with an order notification that matches the look and feel of your brand. You can even reward customer loyalty and say happy birthday. Learn how to use automations to turn new customers into old friends.

How Henry’s House of Coffee Makes Customers Feel Like Family with Automation

At Henry's House of Coffee in San Francisco, roasting great coffee is a family affair. In fact, co-owner Hrag Kalebjian learned the trade from his father Henry, who grew up making coffee to serve in his own father's bakery in Lebanon. Although the company now exists digitally with an e-commerce store, Hrag wanted to connect authentically with his customers. He discovered that MailChimp's marketing automation made it possible not only to tell his story, but to really engage his customers. See how automation helps Henry's House of Coffee keep tradition alive.

Medium Peatmoss Black B II Sorel 8 Women's Tofino Stone 5

How Blink Built Its Business with Email Automation

For home security company Blink, success began with a 2014 Kickstarter campaign. More than 7,000 backers provided them with funding, and these backers became an engaged audience. After that, Blink used MailChimp's powerful testing and reporting tools in combination with surveys to determine what these customers liked best. They learned that design matters just as much as content and that it's as valuable to send relationship-building emails as it is to send emails that convert. In this article, Blink tells us how optimizing their email automations has helped them sell more than 400,000 of their security products.

Womens Blue Zest Fitness Sneakers Gola Grey Active Akita EqfXa

Turn Window Shoppers into Customers with Product Retargeting Emails

Research shows that only 5% of customers who visit your site add items to their cart, so how can you reach the other 95%? Product retargeting emails can help—in fact, they generate 90x more orders per contact than regular bulk campaigns. These automated emails send to subscribers who view your items, but leave your site without adding anything to their cart. The most successful product retargeting emails test for the best time, include product recommendations, identify their audience, and speak to their goal. Still not sure how to make retargeting work for you? Check out a real-world example.

How to Make Retargeting Work for Your Business

When customers leave your site without buying anything, retargeting creates the awareness they need about your brand and a clear path back to your store. Ideally, retargeting is part of a long-term strategy for businesses that already have a solid following. They are particularly helpful in specific moments, like when you want to promote your best selling stuff, advertise a new collection, or feature surplus items. See how retargeting ads work around the clock to keep your brand top of mind and encourage potential customers to take the next step.

2 Flop Metallic Rose Gold Flip Women's Sling Yoga Sanuk WctPHzc

How One Small Business Made Retargeting Ads that Earned a 3,879% ROI

Chris Daley, founder of 1250Ships.com, wanted to spend minimal time and money on marketing, but to look like he spent a lot. Retargeting made this possible. Chris set up a Google remarketing ad in MailChimp that brought in over $8,200 in revenue, snagged 19 first-time buyers, and led to a 3,879% ROI in its first 3 months. With this ad, he reached potential customers across the web and built his brand’s reputation. Science Neoprene Mesh Soft Fin Men's Boots Sage The dwxq7X46

A Gallery of Successful Retargeting Ads Built in MailChimp

You can create a Google remarketing ad in MailChimp with just a few clicks, but it’s important to come up with a plan for your content and budget before you get started. Your copy should give shoppers a call to action, not merely a description of what you're selling. The images you choose need to match your brand and fit the ad space, too. And you'll need to set a budget that helps you maximize conversions. There's a lot to consider, so we've rounded up a few of our users’ most successful retargeting ads to serve as inspiration.

5 Stone II Medium Tofino Women's Black B Peatmoss 8 Sorel

Create your first automation

Log in and get started